E-Marketing Campaign Management

Project

Since the Center opened in 2007 I spearheaded a very effective E-Marketing campaign solution that is very cost effective with massive ROI. Using a powerful 3rd party email service and custom e-blast design, the initial list of opt-ins quadrupled in a year.

Using tracking links I can easily reference visitation metrics and sales information with analytics. I had also managed E-Marketing campaigns at MedicAlert for 4 years. Tracking is a must to effectively analyze user funneling discovering what works and what doesn't.

Technologies