Since the Gallo Center opened in 2007, and during my tenure at MedicAlert, I spearheaded highly effective and cost-efficient e-marketing campaigns that delivered outstanding ROI. Leveraging third-party email services and creating custom HTML e-blast designs with properly compressed art, I successfully expanded the organization's digital outreach, driving measurable growth in both subscriber retention and new sign-ups.
I utilized tracking links to monitor visitation metrics and sales performance through analytics tools like Google Analytics, enabling data-driven insights into user behavior and conversions. This approach allowed for precise identification of successful strategies and areas needing improvement.
To streamline campaign management, I implemented Google Tag Manager (GTM), simplifying the integration and removal of third-party conversion pixel scripts. GTM provided a flexible solution for campaign maintenance, ensuring efficiency and adaptability.
At MedicAlert, I managed the Google AdWords PPC platform to develop targeted banner ads and advertise across content networks. This initiative not only generated a positive ROI but also drove membership growth, effectively mitigating attrition from lapsed annual renewals.
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