Gallo Center for the Arts

Projects

2007 to present. My role involves developing and maintaining Gallo Center’s digital presence, which includes creating and managing responsive websites to ensure an engaging and seamless user experience across devices. The main website is built on an ASP.NET platform, integrated with the Tessitura CRM database, which manages patron data, ticketing, and event details.

I also managed the organization's first mobile application (My Tickets Mobile), which featured e-ticketing with QR code and n-scan technology, and have produced television video advertisements for Comcast and AT&T U-Verse. Additionally, I oversee software for a large 20x30-foot LED billboard that displays full-color advertisements on the building’s exterior.

Additionally, I manage the SharePoint intranet to enhance internal project collaboration and communication, administer Google Analytics to track website performance, marketing initiatives, and oversee the GTM (Google Tag Manager) container for ad tracking and efficient 3rd party script management. These efforts collectively ensure the Gallo Center’s digital infrastructure effectively supports its operational and strategic goals..

Other notable projects include implementing Print-at-Home tickets, e-Tickets, and secure web-based contact forms. Beyond core development technologies, I have worked with a range of third-party services and website integrations, such as Acuity Scheduling for donor appointment bookings and TextMarks for SMS-based lead generation and donations.